google adwords-fundamentals online test

Question 1

When resetting a password in AdWords, what should a user keep in mind?

• A. The new password will work for AdWords and the old password will work for other Google products.
• B. The new password is now required to access all other Google products with the affected Google login.
• C. The password will need to be reset separately on other Google products that share the Google login.
• D. The user will need to sign into the Google Accounts page to update the password across all Google products.

Answer:

B

Question 2

Which is one characteristic of the "Accelerated" delivery method?

• A. Ads are shown when users search on relevant variations of keywords in the campaign.
• B. Ads are only shown when there is a higher likelihood that users will click on them.
• C. Ads are shown as frequently as possible until the budget is exhausted.
• D. Ads are shown above the search results as well as to the right of the search rest.

Answer:

C

Question 3

The Site and Category Exclusion Tool is used to exclude sites.

• A. Outside of an advertiser's target region.
• B. At the account level.
• C. On the Google Display and Search Networks.
• D. On the Google Display Network only.

Answer:

D

Question 4

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

• A. Determine if campaigns are meeting overall marketing and conversion goals.
• B. Compare campaign performance to that of individual competitors.
• C. Create duplicate ad groups with identical keywords and different ad variations.
• D. Create additional AdWords accounts for low-performing keywords.

Answer:

A

Question 5

Jim's restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go.
How can this be done?

• A. Use the same bids across all devices.
• B. Create a dedicated campaign for each mobile device targeted.
• C. Enable a bid adjustment to bid more aggressively on mobile devices.
• D. Enable a bid adjustment to bid less aggressively on mobile devices.

Answer:

C

Question 6

Ad groups should be used to:

• A. Control delivery of your ads so that they appear only to users in a specific geographic location.
• B. Organize your ads by a common theme, such as the types of products or services you want to advertise.
• C. Control the specific sites that your ad will be targeted to on the Google Display Network.
• D. Manage your daily budget according to which keywords are a priority.

Answer:

B

Question 7

Which is true of negative keywords on the Google Display Network?

• A. Negative keywords do not play any role in determining where ads are eligible to appear on the Google Display network.
• B. Negative keywords on Display campaigns work as precisely as negatives on Google search campaigns.
• C. Adding negative keywords will prevent ads from showing on all placements containing those terms
• D. The system compares negative keywords with the content of the placements, and if there is a match, ads is less likely to appear on those placements.

Answer:

D

Question 8

With social extensions, how are +1's calculated for your ad and Google+ page?

• A. Only +1's from your Google+ page is showing in the count that is visible on your ad.
• B. Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on your quality score or Ad Rank.
• C. Only +1's from your ads are calculated, your Google+ page is considered a separate campaign.
• D. Any +1 on your ad applies to your Google+ Page as well. All +1's from your Google+ Page are also applied to your AdWords ads.

Answer:

D

Explanation:
Reference: http://www.google.com/ads/innovations/socialextensions.html

Question 9

Sallys Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if
she wants her ads to show on websites that focus on health, wellness, and home-cooking?

• A. Location targeting
• B. Intuitive targeting
• C. Topic targeting
• D. Placement targeting

Answer:

C

Question 10

A lower CPA does not necessarily indicate higher profit. Why?

• A. A lower CPA may be due to changes in network distribution.
• B. A lower CPA may also have lower sales volume, reducing overall profit.
• C. A lower CPA may be due to changes in CPC bidding.
• D. A lower CPA may be due to additions in negative Keywords.

Answer:

B